Privacy notice
How BushidoPay uses personal information in the presentations it makes and shares with Synaptic Showcase.
Draft.
Who we are
BushidoPay is the controller of the personal information described here: it decides why and how it is used.
Synaptic Showcase is the online service BushidoPay uses to make and share its presentations. It is run for BushidoPay by Zorah 7, which only handles the information on BushidoPay's instructions.
If you were sent a link to a presentation
- You don't need an account, and we don't ask who you are.
- We count how many times each link is opened and note when it was last opened. We don't record who opened it.
- Like any website, the computers that host Showcase briefly handle your device's internet address and browser type in order to send you the page.
- Your choices in the viewer (sound, subtitles, music) are remembered in your own browser. There are no advertising or tracking cookies.
- A link stops working when it expires (after 90 days at most), when the person who sent it withdraws it, or when the presentation is deleted.
If you call Lauren
Lauren is an AI presenter, not a person. If you choose to call her, your microphone (and your camera, if you turn it on) is used for the length of the call so that she can hear and answer you. The call is carried by Synaptic Interface, which is run by the same business that runs Showcase. Calls are not recorded. We keep a count of calls and how long they lasted.
If you are named in a presentation
A presentation is prepared for a particular organisation. The brief written for it, and the slides, may include the names, job titles and business contact details of people at that organisation, taken from BushidoPay's own dealings with them or from the organisation's public website. We use them only to prepare and deliver that presentation.
The pictures, narration and introduction in a presentation are made with AI tools, and Lauren, the presenter, is an AI character. We don't use them to make decisions about you.
If you are a member of staff who signs in
We hold your name, your work email address, your role, when you last signed in, and a record of the presentations you made, changed, shared or approved. Signing in sets one cookie, which keeps you signed in on that device for 30 days; it is needed for Showcase to work and isn't used for anything else. Showcase emails you sign-in links and notices about your presentations.
Why we use it
We rely on our legitimate interests in preparing business presentations for organisations we work with, or would like to work with, and in sharing them with the people they are meant for. We keep what we use to a minimum, and you can object at any time (see "Your rights").
Who else handles it
Showcase relies on the suppliers below. Each receives only what it needs for its part, under its own data-protection terms with us.
| Supplier | What it does | What it receives | Where |
|---|---|---|---|
| Railway | Hosts Showcase online: the website, the database, the deck files and the nightly backups. | Everything in the online Showcase: staff names and email addresses, briefs, decks, share links. | The service's Railway region; backups are in Railway's EU West region (Amsterdam) |
| Anthropic (Claude) | Writes the storyboard, sidebar changes, Lauren's words and the quality check. | The brief, what research found about the company, the Bushido facts, the words and pictures of the slides, and requests typed in the sidebar. | United States |
| OpenAI | Makes the background pictures. | A description of each picture (its setting and mood, written by Claude) and Lauren's reference pictures. Pictures hold no text, logos or names. | United States |
| Tavily | Searches the web for the company's own website and reads its public pages. | The company's name and website address. | United States |
| Fish Audio | Records Lauren's narration and the words of her intro. | The words Lauren says over each slide and in the intro. | United States |
| WaveSpeedAI (MiniMax H3) | Makes Lauren's intro video. | Lauren's reference pictures, the deck's setting picture, the recording of her intro and its words. | Singapore and the model provider's servers |
| Postmark | Sends Showcase's emails: sign-in links, "your deck is ready", alerts. | The email address of the member of staff, and the email itself. | United States |
| Synaptic Interface | Carries live calls with Lauren. | Lauren's briefing (the slides' words, her narration and the Bushido facts) and, during a call, the caller's voice and, if they turn it on, their camera. | — |
Some of these suppliers are outside the United Kingdom. Where information is sent abroad, it is protected by the safeguards UK data-protection law requires, set out in each supplier's data-processing terms.
How long we keep it
- A presentation, and the brief it was made from, is kept for a year after it was last used, and then deleted. A deleted presentation can be recovered for 30 days; after that it is gone for good.
- Backup copies are kept for 14 nights.
- Staff details are kept while the person has access to Showcase.
- Our suppliers keep what they are sent for a limited time under their own terms: for most, 30 to 45 days.
Your rights
You can ask BushidoPay for a copy of the information it holds about you, to correct it, to delete it, or to stop or limit its use, and you can object to its use at any time.
If you are unhappy with the answer, you can complain to the Information Commissioner's Office (ico.org.uk).
Changes to this notice
If this notice changes, the new version is published here with its date.